5 Amazing Things You Didn’t Know About Chef Icon Bakery at i12 Katong Singapore!

If you are looking for a world class vegetarian 75% fine dark chocolate cake free from meat, rennet and gelatin, this is the one you must try!

Category: Vegetarian Bakery
Name: Chef Icon Nature Bakery
Address: 112 East Coast Road, i12 Katong, #b1-05, Singapore 428802

1. A cosy pleasant vegetarian bakery cafe hidden at the basement of i12 Katong presents a wide delectable range of veggie burgers, sandwiches, cookies, cakes, tea and coffee!

2. It’s one of the really rare jem in Singapore to offer decadent ageless chocolate tarts that fits the growing trend of vegetarians and health conscious customers!

3. Established since 2008 at Changi Village then moving to main outlet in Kampong Bahru and Republic Plaza, it built up a solid reputation of loyal customers!

4. Famous for its top 3 repertoires that includes Chocolate Travona Cake, Hokkaido Swiss Roll and New York Cheese Cake, all free from meat, rennet and gelatin which are a hot favourite among Muslim customers!

5. In 1998, their teacher taught the principle of Avina Neutro that is Grandma’s old wisdom of only using natural fresh ingredients without fancy designs!

Pros:

1. Top quality ingredients.

2. Welcoming service.

3. Neat clean environment.

4. Cosy pleasant ambience.

5. Tasty rich flavours.

Cons:

1. Inflexible service.

2. Confusing branding.

3. Hidden outlook makes it easy for customers to overlook it

4. Surprisingly plain presentation can be misunderstood by 1st time customers.

Dexperience Undercover Service Quality Surveyor Ratings:

Value 4/5
Quality 4/5
Ambience 4/5
Service 3/5
Experience 3/5

Verdict:

We actually walked passed this bakery many times and even walked in a few times to see what is this all about, but never once we were encouraged to try.

Finally we picked up the motivation and tried. It was a huge surprise. Quality was really good and you could feel the passion in it!

Definitely recommend you to try it for its good quality. A downside was its marketing efforts. We felt it could be much improved because potential customers like us couldn’t understand what they were trying to sell and promote.

Enter Dexperience List: Failed!

Bonus:

According to Business Times, over 6 painstaking work hours is put into making the special sponge for the trovanas, so that no thawing is needed when they are taken out from the refrigerator!